Social Media Advertising Booster

For businesses that want to boost their social media presence. A great way to re-establish your position in the market, promote a new offering, become top-of-mind and reach new customers.

What's included:

  • Initial business assessment 

  • Defining the target audience 

  • Developing a unique selling point 

  • Generating a creative idea

  • Creating 6 social advertisements to reach new customers

  • Designing landing page

  • On-going monitoring and optimisation 

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Social Media Advertising Booster Kit
  • Initial business assessment 

First, we evaluate your business to see how it sits in the current market and to identify if there are any opportunities to different your offerings from your competitors. These insights then form the basis of a creative advertising strategy that will assist in promoting your business’ offerings in a captivating way.

 

  • Defining the target audience 

With a greater understanding of your business offerings, we identify who your current customers are and then develop a more specific outline of who the new advertising campaign could also target. This helps us determine which social media channels will be most effective and will ultimately influence how we promote your business’ offerings as the messaging and imagery of the social media advertisements will be specifically tailored to this defined target audience. 

 

  • Developing a unique selling point 

Using the insights from our initial assessment and the truths relating to your business’ products or service, we determine what the best product or service is to advertise. With your help, we decide on its most unique benefit and what sets it apart from the competition. This is an important step as it will ensure that our creative advertising campaign has a singular clear focus and will strengthen the message that we will be communicating. 

 

  • Generating a creative idea

Now that we have built a solid strategic approach in what we are advertising and to who, we will develop a creative idea that will best promote it. The aim of the creative idea will be to capture your customer’s attention, communicate the benefit of your product or service in a memorable manner, and ultimately direct them to find out more about your business. 

  • Creating 6 social advertisements to reach new customers

The creative idea is transformed into six individual social media advertisements - that is: a visual, description and link to a landing page. The social media advertisements are set up in the selected social media channels and will be sent to the newly defined target audience over six weeks. Does not include the cost of any photography or illustrations that may need to be purchased to create the visuals. Does not include costs to run ads on social media platforms.

 

  • Designing a landing page

Using the Wix website platform, we create a landing page that will give your customers more information when they click on your social media advertisement and will direct them to your website. Does not include cost of domain hosting and URL.

 

  • On-going monitoring and optimisation 

The social media advertisements are observed over the six week period with minor adjustments made if necessary.

 

 

 

Let's get started on your next social media advertising campaign!
Other packages

New Business Starter Kit

For new businesses that are just starting out. This package gives you the perfect platform to launch your new empire.

Brand Revamp
Kit

For established business looking to freshen up their image. Building on what your business already has, we’ll update your existing assets and bolster up your social media platforms.

Tell us what
you need

As each business has their own individual needs, objectives and requirements, we can tailor a solution to help you achieve your goals, add value to your business and get you results.

  • Facebook
  • Instagram

© Sal Cavallaro 2020.