• Sal Cavallaro

Welcome to the Wattyl Test Lab




Problem / How could Wattyl stand out against its competitors who all show the same paint-ad cliches of messy dogs, terror kids and clumsy DIYers?

Solution / Rather than showing paint in our consumers' hands, we took viewers behind the scenes and inside the official Wattyl Test Lab to demonstrate the extreme lengths taken when testing it.


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© Sal Cavallaro 2020.